Category: Branding


Brand Credibility: Simple Digital Marketing Tactics for Boosting Brand Perception
What makes someone choose your business over the competitor down the street (or across the internet)? Yes, price…


How Brand Awareness Increases ROI
Branding is one of the most important marketing strategies nowadays. Branding helps businesses stand out in a crowded…


5 Unique Ways to Increase Your Brand Awareness in 2024
Brand awareness is increasingly important for your business and especially so for your Search Results in Google. First,…
The Science of Colour Use In Marketing
The sense of sight is the strongest developed sense in most humans. It is, therefore, no surprise that…
How To Create Your Own Branded Hashtag
Hashtags are a great thing to capitalize on when you’re using Twitter. They’re a great way to connect…
Top 10 Branding Mistakes To Avoid
When consumers are looking to purchase a product, often the final factor helping the decision is a preferred…
10 Brands Doing Instagram Marketing Right
More and more businesses are starting to realize the advantage of being active on Instagram. It’s no longer…
How to create a stronger online brand
If you’re running a business, you’ll want to ensure you’ve got a strong presence online. Having a strong…
Advertising… cutting the waste and increasing accountability.
There’s a saying in “traditional” media advertising (TV, print, radio) that goes: “only 50% of all advertising works.…
