Your customers are starting to skip Google’s blue links entirely. They ask ChatGPT “who’s the best SEO agency for law firms”, or they read Google’s AI Overview and never scroll. If your business isn’t in those answers, you’re invisible to a fast-growing slice of your market. We fix that.

Search is splitting in two, and most businesses are only on one side

For twenty-five years, SEO meant ranking in a list of links. That still matters. But a second front has opened: people now get answers directly from ChatGPT, Google’s AI Overviews, Perplexity and Gemini, often without clicking anything. These tools don’t rank ten links. They name a few sources and move on. Being one of those named sources is the whole game now, and it’s a different game from classic SEO.

This is what people mean by AEO (answer engine optimization) or GEO (generative engine optimization). Call it whatever you like. The point is simple: get your business quoted, cited and recommended inside AI answers, not just indexed behind them.

Why generic SEO doesn’t get you cited

Ranking #1 and getting named by ChatGPT are related but not the same. AI models pull from sources they can parse cleanly, trust, and match to a specific question. Three things decide whether they pick you.

Structure the machines can read. Clear headings, direct answers, real FAQs, clean schema. AI answer engines reward content that states the answer plainly, not content that buries it under 800 words of throat-clearing.

Entity trust, not just page authority. These models want to know who you are, consistently, across the web: your name, your specialties, your credentials, your track record, said the same way everywhere. Inconsistent or thin entity data and they quietly leave you out.

Being the source of the answer. If the question is “how much does SEO for a law firm cost”, the business that actually answered that question, clearly and honestly, is the one that gets cited. Vague, salesy pages don’t get quoted.

What we do

  • Structure your content to be quotable. Direct answers, real FAQs, clean formatting and the schema that helps AI engines lift your content into their answers. See SEO.
  • Build a consistent entity. We make sure who you are and what you do reads the same across your site, your profiles and the directories AI models trust, so the machines are confident recommending you.
  • Answer the real questions. We find the questions your buyers actually ask these tools, and we make you the clearest, most trustworthy answer to them.
  • Publish for machines and people. A clean, fast, well-structured site plus an llms.txt so AI crawlers can find and understand your key content. See technical SEO.
  • Track your presence in AI answers. We monitor whether you’re being named in ChatGPT and AI Overviews for the questions that matter, and keep pushing.

Why this matters now, not later

The businesses getting cited in AI answers today are building an advantage that compounds. Once a model consistently associates a question with your business, that’s hard for a competitor to unseat. The firms that wait until “AI search is big” will be trying to catch up to the ones that started early. This is the early part.

Questions we get asked

Is AI search optimization different from SEO?

It overlaps but it’s not the same. Good SEO helps, but getting named by ChatGPT or an AI Overview also depends on how clearly you answer questions, how consistent your entity data is, and how quotable your content is. We do both, together.

Can you really influence what ChatGPT says about my business?

You can’t program it, but you can absolutely influence it. These models draw on your website, your profiles and third-party sources. Make those clear, consistent and genuinely useful and your odds of being named go up a lot. That’s the work.

How do you measure it?

We track whether your business shows up in AI answers for the questions your buyers ask, watch your entity consistency across the web, and report movement. It’s newer than rank tracking, but it’s measurable.

Related services

Explore SEO, technical SEO, local SEO and copywriting.

Ready to show up in the AI answers?

Tell us what your customers are asking, and who you want to be the answer for. We will show you where you stand in AI search today and what it takes to get named. Book an AI search consultation.