Author: ben
How to estimate the value of your keywords
Keyword research is one of the most important aspects of an SEO campaign. After all, if it’s undertaken…
How to improve customer retention on social media
Social media is a great way to keep engaged with customers. But do you know how you can…
5 Common AdWords Mistakes You Need To Avoid
When you’ve spent time, effort and money on an AdWords campaign, you’ll want to know that it’s worth…
How to avoid getting your PayPal account hacked
How secure is your account? Why write about this? I’m a search marketer and web tech guy so…
What is direct marketing and does it actually work?
Everyone has witnessed a direct marketing campaign at some stage, even without consciously realising it. The mail we…
Uncover your unique value proposition
A unique value proposition (UVP) is something that is vital for every business. It could be the difference…
5 Reasons Why You Shouldn’t Use Sliders On Your Website
Sometimes people are very persistent on what features they want added to their website. One of the most…
What is a sitemap and why do I need one?
Do you have a sitemap on your website? Do you know why you need to have one and…
The Importance of A/B Testing
A/B testing is a fantastic way to ensure you’re getting the most out of your promotional campaigns. After…
How you can double your conversion rate
When you’ve made an investment in a website and marketing, you want it to pay off. So when…
How to improve your blog’s SEO
Search engine optimisation is important for marketers. However, it also shouldn’t be an overlooked aspect of your blog.…
How to become an authority in your industry
There are many advantages to being perceived as an authority within your industry. People will trust a source…