Google Home Mini smart speaker on a wooden shelf next to a potted plant
Digital Marketing

How Voice Search Will Impact SEO In 2019 And Beyond

Voice search and recognition is not a trend anymore but an adoption that is on the rise. By…

December 19, 2018 · 7 min
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Content Marketing

How to Use Interactive Content to Boost Your Sales

One of the greatest problems in the world of content marketing lies in the fact that it sometimes…

June 20, 2018 · 5 min
Smartphone showing GDPR EU data protection regime with padlock icon, set against a blue European Union flag
Analytics

The GDPR is Coming!

The Australian Government OAIC (Office of Australian Information Commissioner) has guidance (2019 from Archive.org) for Australian businesses in…

May 14, 2018 · 6 min
Woman typing on a laptop at a desk with documents and a smartphone nearby, representing online review management
General

Your online reviews count so encourage your clients to review you

It’s no secret that online reviews can be significant, but just how significant are they? Firstly, ask yourself,…

May 2, 2018 · 3 min
Google AdWords interface with a rising performance graph showing campaign metrics over time
Google AdWords

How to Interpret Your AdWords Quality Score to Improve Your Campaign

A digital marketing campaign is made up of many different elements, including ads that are meant to connect…

April 6, 2018 · 4 min
Arrow-shaped sign with the word Success carved into wood, symbolising digital marketing results
Branding

How Brand Awareness Increases ROI

Branding is one of the most important marketing strategies nowadays. Branding helps businesses stand out in a crowded…

April 3, 2018 · 6 min
Woman typing on a tablet displaying the Google search homepage with an on-screen keyboard in a cafe setting
Community

What Google’s Mobile First Index Means for Your SEO Campaign

Google is going through a metamorphosis just like its internet users. As people have moved from using desktop…

March 30, 2018 · 6 min
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Google

Google AdWords Changes: Ticket Reseller Certifications

Google Ads (formerly AdWords) requires businesses selling event tickets to get certified before running ads. This policy has…

March 27, 2018 · 21 min
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Google

Duplicate Content – The Consequences, How to Avoid it, and How to Fix it

Duplicate content is often widely misunderstood among SEO practitioners; it is either a cause of considerable concern or…

March 23, 2018 · 5 min
YouTube homepage on a laptop screen with YouTube logo, illustrating YouTube SEO ranking factors article
Digital Marketing

What are YouTube SEO Ranking Factors You Need to Know

You may find this hard to believe, but YouTube is the second biggest search engine right behind Google,…

March 13, 2018 · 5 min
Google My Business logo showing a blue storefront icon with the Google G and the text Google My Business
Local SEO

The Essential Guide to Optimising Google My Business Listings

When you create your company’s web page it’s normal to go in with confidence and high hopes that…

March 9, 2018 · 4 min
Three Scrabble tiles spelling SEO on a wooden surface, representing search engine optimisation concepts
Digital Marketing

SEO Mistakes That Could Result in a Google Penalty

The goal of SEO is to raise a website’s profile and prominence in search engine results. To do…

March 6, 2018 · 4 min