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Facebook Ads

Want to get the most out of your Facebook Ads? We help businesses build ads to target the right audience creating leads and generating sales.
Whether you're getting started with Facebook & Instagram Ads, or need an expert to take you to the next level we have options to help you move ahead.
Let's Talk About Social Ads

Facebook Ad Management - Starter

  • Building Campaign for Traffic or Leads
  • Ad-Spend up to $500 per month (flexible)
  • Social media profile analysis and basic optimization
  • Strategy: Personas - Who are your customers?
  • Ad campaign build (1 per month)
  • Custom ad creatives
  • Ongoing campaign optimization
  • Monthly data summary
SET-UP
$650
MONTHLY
$600

Facebook Ad Mgmt - Intermediate

  • Suits Ad-Spend of $1-2k per month (flexible)
  • Social media profile analysis and basic optimization
  • Persona questionnaire for targeting
  • Ad campaign build (2-3 per month)
  • Custom ad creatives using supplied images
  • Set up of Meta Pixel (Formerly Facebook Pixel)
  • Ongoing campaign optimization
  • Monthly Report
SET-UP
$850
MONTHLY
$700

Facebook Ad Mgmt - Advanced

  • Suits an Ad-Spend of $2k+ per month (flexible)
  • Social media profile analysis and optimization
  • customized marketing funnel
  • Ad campaign build (4-6 per month)
  • Custom ad creatives
  • Set up of Meta Pixel (Formerly Facebook Pixel)
  • Ongoing campaign optimization
  • Landing pages: 1
    (and often a derivation too, to A/B test)
  • Monthly Report
SET-UP
$1.2k
MONTHLY
$950

Facebook Ad Mgmt - Custom

  • Set up by a Digital Marketing expert
  • Ad-Spend of $5k+ per month (flexible)
  • Social media profile analysis and optimization
  • customized marketing funnel
  • Ad campaign build
  • Retargeting Campaigns
  • Custom ad creatives
  • Set up of Meta Pixel (Formerly Facebook Pixel)
  • Ongoing campaign optimization
  • Landing pages: Usually 1 or 2, more available
  • Monthly Report
SET-UP
$2k+
MONTHLY
$1.2k+

Testimonials About Our Facebook Advertising Management Services

DAVID – DIRECTOR, FORTE SCHOOL OF MUSIC

“We couldn’t be happier with the team at Matter Solutions. 

Every step of the way they’ve guided us to develop a high converting website, and a traffic driving Facebook campaign. 

No job is too big or small, and I couldn’t recommend them any more highly.”

Peter - Big Picture Property Group

“We were referred onto Matter Solutions after using another agency and being fed up with the lack of results and constant upselling. 

Matter Solutions outlined a clear strategy and goals for driving leads to our seminars via Facebook Advertising and executed it. 

I would recommend them to anyone looking for a professional Digital Marketing Company that actually delivers on what they say.”
More Testimonials (about other services)
We have some excellent FREE RESOURCES for anyone who wants to Learn Digital Marketing
  • Our YouTube Channel - There are playlists organized by topic area.
  • We have a large number of Digital Marketing Tips on this website, they're based on our internal procedures.
  • Our Blog. There are 300+ informative blog posts about everything from Branding to SEO and from WordPress to Web Development. There is a listing of Facebook Ad centric blog posts below.

FAQs About Our Facebook Advertising Management

Is Facebook Ad Management A Core Service at Matter Solutions?

Yes, as of June 2024 we're providing Facebook Ad Management to clients who don't have other services too.

At Matter Solutions, we previously only delivered our Social Media services (organic and advertising) to clients who engage us to deliver a comprehensive Digital Marketing campaign, or as an add-on to an SEO Campaign.

We're now offering stand-alone Brainerd based Facebook and Instagram Ad Management Services. If you need help let's talk, use the button to book a call back from Victoria, our specialist.

Let's talk about growing your business with Social Media Ads. Book a call with our Brainerd based experts.
Let's Talk

How Do Facebook Ad Solutions Help You Reach the Right Audience?

Facebook ad solutions help you reach people by age, location, and interests. The system can also show you ads on Facebook on this browser or adjust targeting when mobile device settings suggest activity that matches your audience.

You can fine-tune results through ad preferences. Both the settings in browser and accounts center help you manage your ad experience without stress. These options give you control while still keeping campaigns effective for businesses.

Why Does Facebook Use Cookies From Other Companies in Advertising?

Facebook uses cookies from other companies to connect what you do across websites and apps. These cookies also provide features like maps, enable payment services and video, and support tools such as videos on meta products.

Data from other partners helps advertisers know where campaigns work best. It also helps avoid wasted spend by showing ads only to people who may care. That makes targeting sharper and budgets more effective.

What Role Do Meta Technologies Play in Delivering Effective Campaigns?

Meta technologies connect data across different meta company products like Facebook and Instagram. They help provide and improve meta ads by showing where people click, what they skip, and which campaigns keep attention.

These tools rely on cookies with browser settings and similar technologies to help track activity. When advertisers use these cookies, they get insights that sharpen targeting, reduce wasted spend, and keep campaigns focused on the right people.

Our experts at Matter Solutions put these insights to work in every campaign. If you'd like to get deeper tracking and reporting, the Intermediate package is ideal, since it comes with Meta Pixel setup and clear monthly reports.

How Does Facebook Deliver Better Ads for Both Users and Businesses?

Facebook delivers better ads by using data to personalize ads for each person. Essential cookies and cookies by Facebook connect activity with interests, so campaigns feel more useful instead of random. That balance helps both users and advertisers.

Ads off of meta keep the process going even when people leave Facebook or Instagram. By linking behavior across devices, campaigns stay relevant without wasting money on audiences that are not interested.

What Are the Ways You Can Control the Ads You See on Facebook?

You can control ads through ad settings in both the accounts center and your browser. These tools give you ways to manage your ad experience and choose how much data advertisers can use when shaping campaigns.

Some people decline optional cookies or choose cookies by category. Others rely on disabled browser cookies or controlling cookies with browser. Each option gives a different level of control, so you can pick what feels right.

Our specialists here guide clients through these options step by step. If you want help while still keeping campaigns simple, the Starter package is a good choice. It includes basic optimization and monthly adjustments.

How Can Ads Manager Improve and Track Your Campaigns?

Ad management systems simplify setup, so campaigns launch faster and with fewer mistakes. You can check online interest based ads, adjust budgets, and compare creatives. It gives you a clear picture of what works and what needs changes.

The tool also provides information about online advertising through detailed reports. Even more, you can track performance in real time, which makes it easier to adjust while campaigns are running.

How Are Ads Shown Across Different Meta Products?

Ads don’t just stay on Facebook. They also run on Instagram and Messenger. Meta connects everything together so campaigns reach people across devices. Features like maps payment services, plus tools like maps and videos, make that possible.

Of course, optional cookies we use play a big part. They keep ads consistent across accounts and browsers. On the flip side, ad blockers may hide some ads, but they never stop them entirely.

Meta also offers Instant Experiences, which are fast-loading, full-screen ads built for mobile that feel more immersive.

How Do Cookies and Similar Technologies Affect Your Ad Experience?

Cookies and similar technologies act like small memory tools. They remember what you do on different websites and apps. Meta uses them to connect activity and required to use meta features, like logging in or saving settings.

When advertisers use cookies and similar tracking, they see what people enjoy and what they skip. That helps them improve targeting. It also cuts down wasted spend. In short, you can use cookies and similar tools to sharpen campaigns.

We'll guide you through these settings so nothing feels confusing. And if you feel like having deeper tracking built into your campaigns, our Advanced package is a good match because it has Meta Pixel services and A/B tested landing pages.

What Options Do You Have for Controlling Cookies With Browsers and Devices?

Controls vary by browser, and they also change with each earlier version of iOS. Popular browsers like Chrome and Safari give different options, but you can still allow these cookies or block them depending on your comfort level.

Some people only want control over the optional cookies. Others prefer stronger limits that stop tracking altogether. Both approaches work, and the choice depends on how much you want to share with advertisers.

Can Ad Blockers and Tools Change How Facebook Ads Work?

Many people install add-ons and tools to cut down on ads. Note that ad blockers may hide certain placements, but they cannot stop all advertising. Facebook still delivers campaigns in other ways, including inside apps and accounts.

Our Facebook ad specialists design campaigns that keep results strong, even when blockers are in play. If you want smarter placement across platforms, the Custom package helps with retargeting and wider coverage.

How Can You Review and Update Your Ad Preferences?

Ad preferences give you direct control over the ads you see. You can open your account, check the listed interests, and remove topics that do not fit. This way, you shape the ads instead of letting the system guess.

You can also use them and review details about cookies that affect your ads. Optional cookies we use may add extra tracking, but experience in accounts center places controls in one place for easier updates.

We walk our clients through each option, including linking details like a mobile number or email. If you want expert help managing these settings while running campaigns, our Starter package gives you the support you need.

P.S. For people who want to learn more on their own, Meta offers free online courses through Meta Blueprint. These certifications help sharpen your marketing skills while our team handles the heavy lifting.

How Can You Review and Update Your Ad Preferences?

Ad preferences give you direct control over the ads you see. You can open your account, check the listed interests, and remove topics that do not fit. This way, you shape the ads instead of letting the system guess.

You can also use them and review details about cookies that affect your ads. Optional cookies we use may add extra tracking, but experience in accounts center places controls in one place for easier updates.

We walk our clients through each option, including linking details like a mobile number or email. If you want expert help managing these settings while running campaigns, our Starter package gives you the support you need.

P.S. For people who want to learn more on their own, Meta offers free online courses through Meta Blueprint. These certifications help sharpen your marketing skills while our team handles the heavy lifting.

Facebook Advertising Tips & Articles

  • Blog posts about Facebook Ads are listed below.
  • Digital Marketing Tips about Paid Advertising
    • Facebook Ads Tip: Making Facebook Ad Creatives

 

Articles about Facebook Ads

October 4, 2017
Social Media Ads: Types, Capabilities, and Placements

Facebook has provided a variety of ways for companies to get their ads placed in the view of its social media users. Here’s a rundown of the available ad types and […]

March 17, 2017
How to improve your Facebook ads

Are you running Facebook ads, but not achieving the results you want? Not sure what you can change to improve results? We understand that you will be investing a lot of […]

January 17, 2017
Facebook Ads + AdWords: Doing both efficiently for more ROI

Facebook and Google are the obvious choices for businesses looking to run ads. After all, Google processes over 40,000 search queries every second, and Facebook has 1.3 billion daily active users. […]

December 8, 2016
Facebook Ads VS Twitter Ads - which one should you use?

Advertising through social media is almost unavoidable in today’s digital environment. But for businesses who may be more budget conscious, there is a choice to be made over which social media […]

November 9, 2016
Clash of the Titans: Who’d Win a Fight Between Google AdWords & Facebook Ads?

You’ve got your business established, the website is performing nicely, it just needs a little extra promotion. There’s a few giants in the market of digital advertising to consider, but the […]

November 7, 2016
Facebook Is Changing How You Manage Your Business' Accounts

  As an agency with a dedicated online team, we understand the ins and outs of Facebook Business Manager. While it can cause some problems for the social media team, the tool […]